Crisis Management

What is the Golden Thread?

The magazine Fast Company is running a brilliant slide show depicting how some international brands faced a crisis and rebounded. 

Visit http://tinyurl.com/yk2vyy to view the slide show. 

Unfortunately the slideshow does not paint a true picture of the damage and impact the crises had on the organizations, but it does encapsulate briefly the response taken. 

What is the golden thread amongst these examples in your opinion? 

Every one of these examples clearly show that an organization can make lemonade out of lemons, i.e. deal positively with any crises and issue , if they think through the process clearly and never loses sight of the vision and values of the organization. 

However for me, the golden thread is Prevention. Prevention is better than cure! Proactive Crisis Management is still better than post-event reactive management.

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