A Number of consultants and media outlets have researched and taken a look at some of 2006’s worst reputation disasters. Study these and learn from the actions taken and not taken. PR Missteps and Masterstrokes – A look at some of the public relations disasters—and coups—in the business world in 2006 http://images.businessweek.com/ss/06/12/1218_2006pr/index_01.htm http://www.prweek.com/us/news/open/free/blogs/609688 Interestingly the … Continue reading
Latest Entries
What is the Golden Thread?
The magazine Fast Company is running a brilliant slide show depicting how some international brands faced a crisis and rebounded. Visit http://tinyurl.com/yk2vyy to view the slide show. Unfortunately the slideshow does not paint a true picture of the damage and impact the crises had on the organizations, but it does encapsulate briefly the response taken. What … Continue reading
The Meaning of the Picture Header
Someone asked me why I used this picture in my Blog. This is my reasoning. This picture symbolises the danger of reputation risk. It carries a powerful message that if your Reputation gets damaged, you are going to go one way! On the other hand, if you should develop a powerful positive reputation, you will … Continue reading
Why should organisations protect itself against Reputation Risk?
Numerous studies have shown that the most significant issues facing business today are reputation risk (defined as the threat of any event that can damage a company’s reputation) and regulatory risk (defined as problems caused by new or existing regulations). Unfortunately many companies damage their carefully crafted reputations either inadvertently or through blatant and incredulous … Continue reading
Not Missing in Action!
No, I have not been missing in action. After a well deserved holiday, this blog will be up and running as from today. I trust that you enjoyed the festive season and did nothing to subtract from your hard-earned reputation. I sincerely hope that during 2007 you will “Regard your good name as the richest … Continue reading
Why the name Insulation?
As the world become more and more networked, more and more companies are exposed to a changing set of vulnerabilities. The landscape of risk has changed. No longer can any country or organisation ignore the happenings of 911, Enron, and countless scandals facing organisations. In this new world, incidents can damage a good reputation … Continue reading
The Reputation Go-to Guy 